I hope by now everyone has had the opportunity to go to a pub, or bar where they encourage you to throw your peanut shells on the floor. If you haven’t yet been, then consider this a weekend challenge to talk to your friends, find the closest one, and go there by Monday.
I love that concept for three very important reasons:
Memorable: People talk about the bar that lets you throw your peanut shells on the floor. I have been to hundreds of bars, pubs, and restaurants in my life and I remember just a handful. Among the select few that I remember are the one’s that had peanut shells on the floor. I may not even remember the name of the pub, but I remember the experience, the people I was with, and that I had fun.
Consistent with Core Values: When a pub owner allows customers to throw peanut shells on the floor he/she is sending a clear message that they want customers to relax and have a good time; to have fun, and loosen up. It helps the patrons feel welcome, comfortable to be themselves, and wanted back tomorrow. What friendly neighborhood restaurant wouldn’t want to send that message?
Simple and Inexpensive: I would imagine it takes a little longer to sweep the floor at night, but you have to sweep the floor anyway. Compare that to the money you budget every year to let people know what it means to be your customer, client, or partner.
If your goal is to Build a Better Workforce: to make more money by working less, to create leverage for yourself through the success of your employees, and to transition from chasing dollars to chasing your dreams and experiencing wealth, then ask yourself this question.
Is Working for me memorable?
If the answer is no, then change something. Focus on your core values, and keep it simple. When you create an environment that is memorable, consistent to its core values, and simplistic in its execution you create an opportunity to increase employee and customer engagement like no other.
Other Benefits: By expressing your core values in a memorable way you are helping to set expectations to your customers, and future employees. If someone is in the mood for white glove service, elegant atmosphere, and expensive champagne they will know not to enter the pub with peanut shells on the floor.
When working for you is memorable, your employees will share their stories with everyone they know and meet. Every time someone asks them about their job they will share the cool things you do to be different and in the process reveal the core values that drive your business.
You will begin to attract new customers, business partners, and grow your talent pool from sources you never had the opportunity to explore or even think of.